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With
all marketing, not just on the Internet, we tend to forget some
of the simpler
no-cost / low-cost "off-line" promotion and advertising techniques
that can add greatly to sales. Review the following list and see
if you are doing any of these idea's.
- Include your URL
/ E-mail address on your answering machine.
- If your company
has voice mail, have each employee list your web site URL and
their
e-mail address in their response message.
- Make sure all e-mail
correspondence has your web site's URL. With all e-mail software
there is an option to add a "Signature Line".
Use this feature as this is a simple way to get your web address
noticed every time you send out an e-mail.
- Make sure everyone
in your organization and those you know, like family, friends
and mere acquaintances, knows your web site's address.
- Company literature?
letterheads, fax cover sheets, business cards, statements, purchase
orders, packing slips, labels, etc. do they all have your website
url and e-mail addresses on them? If not seriously think about
adding them next time you order supplies. Certainly you have
your phone number and postal address printed on these supplies
right?
- Print your URL on
all your products and product packaging.
- Put your URL on
your building and/or your signs.
- Company and Personal
Vehicles
- Promotional items
like Coffee Mugs, T-shirts, Ball Caps, Mouse Pads and Pens all
can have your URL printed on them.
- Do link exchange
with your family, friends and their families and friends.
- Also note, banner
advertising can increase your sales dramatically.
INTERNET
MARKETING
In today’s marketplace,
it’s not enough to merely have a website. You have to know why
you have your website and what you want it to do for you. You
need a plan to attract visitors to your site and you need your
site to process them in a way that works for your customer.
You need goals and ways to measure the effectiveness in meeting
those goals.
That’s where we come in........
As an Communications Agency, Dumas4 can provide you with solutions
as we can create and execute a marketing campaign to attract
visitors to your website with the knowledge that we’re working
to maximize campaign efficiency on a daily basis – which allows
us to get out in front of problems before they occur.
We also have years of website design and consulting experience
which combined with the latest in web analytic software places
us a unique position to analyze, identify, and modify sites
that aren’t performing up to the established marketing goals.
SEARCH
ENGINE OPTIMIZATION - (SEO)
In the
constellation of Internet players, Google, Yahoo!, AOL.com, and
MSN are the Kings of Search. They each have their rules and algorithms
for returning valid search results for a given query and they
are all constantly working to improve their results. To this end,
they do daily and weekly minor tweaks and 4-6 major changes to
their algorithm each year. This means making it to the top of
the search engine pile requires more than a website. It requires
Search Engine Optimization.
At Dumas4 Communications, we stay on top of the changing rules
and offer strategic, ethical solutions to refine your website
and its content for maximum search engine optimization As a part
of our services, we offer:
- Strategy and consultation
- Analysis of current
search engine performance
- Keyword analysis,
research and recommendation
- Strategic submission
to appropriate major search engines
- Ongoing optimization
and maintenance as the search engine rules continuously change
PAID
PLACEMENT
Google,
Yahoo!, AOL.com, and MSN are divided into two paid placement search
networks. These networks allow advertisers to purchase keywords
and phrases at market value for specific placement on search engines.
Consequently, web surfers who type in a keyword you’ve purchased
will see a text ad with your link at the bottom. This is a great
way to quickly increase traffic to your site and to get noticed
on pages where your site doesn’t have a high organic search value!
TRADITIONAL
MARKETING
When it
comes to traditional advertising and marketing communications,
Dumas4 Communications delivers exceptional creative design, online
marketing integration, and the power of a focused strategy to
bring a results based marketing plan that can include:
- Corporate Identity
Materials
- Brochures
- Print Advertising
- Sales Collateral
- Postcards and
Other Direct Mail
- Billboards
- Product Packaging
- CD/DVD covers
- More
To contact
us about a quote, please click here
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