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There is only two main reason's why you would decide on a web site. You have a information site or you have a business site. A information site could be many things, mainly being just information, not for resale. A business site speaks for itself, as you have products, art, or services you are selling. In this day and age, pretty well every business has a web site, this is how they achieve their marketing and promotional objects towards gaining top sales! Do
I need a logo? Do I need
a graphic artist or web developer? A good graphic artist will work closely with you to achieve the look, feel and professional style, consistent with your business concept. When your logo has been created to your liking, then have all your business materials such as business cards, flyers, brochures, advertisements, CD covers printed professionally. Although not necessary, having your own virtual domain can be worth a great deal to you. Many search engines require that pages submitted for indexing have their own domain. And further, some are beginning to accept only top level indexing requests. This means you need your own domain name. This makes sense, with all the domains being registered, it is only a matter of time that all engines will require a unique domain. One major advantage to having your own domain is it is portable and inexpensive. If you change service providers or hosting services, your domain name will stay the same and you can carry it with you where ever you go, and with what ever ISP/HOST of your choosing. In basic terms, you will be the proud owner of a http://www.mybusinessname.com or .org, .net or many of the other top choices for domain choices are out there today. What does
meta tag mean? <HTML>
In addition,
you need a robots.text file that instructs the robots where to index
and where not Body: If a Web page lacks descriptive text, then there is little chance that your web page will come up in the results of a search engine query. Keep it short, to the point and descriptive. Within the content and keywords, use specific phrases and key words to describe your business. Provide a list typed up for your webmaster or in a word file. This will save time and money when compiling your web site and is one of the key components to getting your site ranked in the search engines. Once your site has been completed with all tags in place, your web developer will submit your site to search engines. What
does key word placement mean and why do I need it? Keywords are words or short phrases that describes your site, your products or services, or your site's content. Because this is the single largest factor determining whether a searcher will find your site. We highly recommend you give careful consideration to your keyword phrase selection. Remember that keywords phrases are prioritized, i.e., the first word chosen is weighted more heavily than the second, the second more than the third, etc. Repetition usually does not add to your listing priority, nor does repetitive punctuation. (For example: Keywords!!! Keywords!!! ). By using smart keyword phrase strategies, it is possible to ensure maximum exposure. Use the most important words that your potential visitor might use to find your page. Use each keyword in lower case, singular and plural forms. Find additional keywords by searching search engines yourself, checking your competitors' pages, or by finding the Top 10 pages related to your page information. Don't use common words. Don't repeat keywords - neither in phrases nor as separate keywords. Repeating keywords will result in search engines penalizing your relevancy weight. You may use both singular and plural forms of the same word or use a keyword as part of another word. Importance
of Title Text? Web Site TITLE is the descriptive TITLE that will appear after your URL in most search engine listings. A common beginners mistake is to simply place a company or program's name in this field, generally creating repetitive title's in the ultimate listing. For instance, if your company name is My Company, and your URL is 'www.mycompany.com' your listing would end up looking like this: www.mycompany.com - My Company, Consider the average listing on a search is often 25 words or less, you will see how critical it is to catch the consumer's eye fast. A much better use of the TITLE for the website in this case would be: www.mycompany.com - My First Company-Business Tips & Tricks. The next consideration in determining a TITLE is, obviously, IMPACT. Remember that your listing will be one of thousands, or even millions of competitors and related subjects. Studies have shown that while little tricks like all capitalization, graphic inserts, etc., will draw a consumer's eye, consumers are still most likely to follow the link which makes it's point quickly. What information
do I bring to my web developer? Bring along any photos or yourself, company, product photos and / or graphics, keywords as mentioned above, your web site description and you. Importance
of a contract, need to know information? Key information
about e-commerce and shopping carts? How do you like to shop? Do you take all day and browse around until something catches your eye? Or do you march right up to the clerk and say, "I need a cheap widget with a whoziwhatzit. Got one?" It probably depends on what you're looking for, right? The product that you're seeking often defines how you shop for it. This is an important concept to remember when creating your online presence. What exactly is your product? Who is your target audience? How will they want to interact with your company, and how can your site enhance this interaction? So your customers have shopping carts full of your widgets. Congratulations! But don't start counting your chickens: You still have some work to do before you make those sales. You can't send customers their products until you calculate the bottom lines. And more importantly, you still need to determine whether they have the funds to pay for their purchases. So before you accept those orders, you'll need to calculate tax, determine shipping costs, and securely process the customers' preferred methods of payment. The good news is that a number of software companies have been hard at work over the past few years, making this part of the process as painless as possible. The bad news is that it may not be as plug-and-play as you had hoped. The key is to figure out which solutions work well with your company and your customers and are also compatible with whatever e-commerce package or common application programming language you'll be choosing. Since you may have to make some compromises with either the e-commerce package or the plug-in software solutions, your best bet is to examine all the options and do some research. Bottom line, if you are a small business with only a few products, I would suggest looking at using Paypal, it is a free service your customers do not need to be a member in order to purchase products from your site. You are only charged a small fee based upon a percentage of your product over all costs. In comparison if you are a larger company, then going with the more expensive alternative e-commerce online merchant accounts where you are charged a monthly fee from $19.95 a month up to $100.00 a month, plus another per transaction fee. There are a variety of online processing company's, I would suggest doing some research or we can assess your needs and suggest the best company for you. What
is this going to cost me? For a free
quote on designing a web site for you, please click
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